Content Marketing

Content marketing is content that provides value to your customer rather than content that promotes a product, service, or brand. In content marketing, the content itself is of primary importance and not the products or services sold. Content marketing creates an emotional connection between the reader and publisher/creator of content. This emotional connection can help establish a feeling of familiarity and trust between a business and its customers which ultimately encourages a potential customer to purchase from a company they trust. Content marketing can be applied to any content platform – social media updates, blog posts, podcasts – any content published online by a business can be part of their content strategy.