Short message service or SMS for short, is one of the revolutions in communication that’s left a lasting mark on our daily lives. From stay-at-home moms to international business travellers, SMS has emerged as a go-to method for sending time-sensitive information quickly and easily.
With the advent of smartphones and other mobile devices, SMS marketing has become even more popular and effective. Businesses, regardless of size, are using SMS to reach out to their customer base and promote their products and services through bulk text messages.
SMS marketing is described as a form of direct marketing that allows businesses to send promotional messages to customers via text message. The advantage of SMS marketing is that it allows businesses to reach many people quickly and easily. In addition, SMS messages are typically read within minutes, which means that businesses can get their message across to customers almost immediately.
Some things must be kept in mind when creating an SMS marketing campaign:
– Keep your messages short and to the point. Customers will likely read and respond to a text message that is brief and direct.
– Use keywords and other marketing techniques to make your messages more effective.
– Make sure you have permission from customers before sending SMS messages.
– Be prepared to respond quickly to any customer inquiries or complaints that you receive.
The Value of SMS in Marketing Campaigns
SMS marketing provides several benefits for businesses, including:
– Reach: SMS has a nearly 100% open rate, which means that businesses can be sure that their messages are being seen by customers.
– Response: Customers are more likely to respond to an SMS message than they are to an email or other form of marketing. It means businesses can get feedback from customers quickly and easily.
– Engagement: SMS marketing allows businesses to start a two-way dialogue with their customers, which can lead to increased engagement and loyalty.
– Cost: SMS messages are relatively inexpensive to send, especially when compared to other forms of marketing. For instance, a bulk SMS campaign can cost as little as a few cents per message.
– Time: SMS messages can be sent and received quickly, which makes them ideal for time-sensitive promotions. In other words, businesses can send out a last-minute offer or update and be confident that customers will receive it in time through instant notifications.
If you’re searching for a way to reach more customers and promote your business, SMS marketing may be the perfect solution. With its high open rate and quick response time, SMS is an incredibly powerful marketing tool. Arguably the most enticing attribute is the fact that it doesn’t cost much to launch an SMS marketing campaign. We’ll learn later how this strategy trumps many other marketing strategies in terms of its return on investment.
SMS Marketing Services
While there’s always an option to study SMS marketing on your own and eventually launch a campaign, the reality is you’re better off hiring a professional team. We know you’re concerned about the cost, but let’s put it this way:
You wouldn’t try to build your own website without any prior experience or knowledge, would you?
The same goes for SMS marketing. It’s a complex process, which entails knowledge and expertise. And unless you’re willing to put in the time and effort to learn everything there is to know about SMS marketing, you’re better off hiring a team of professionals. This is because customers expect a professional approach, even on text message.
Luckily, there are a number of SMS marketing services that can help businesses launch and manage their campaigns. These services typically offer a number of features, including:
– Keyword research: The ability to research and identify the best keywords for your campaign.
– Message creation: The ability to create and send SMS messages to customers.
– Message scheduling: The ability to schedule when messages will be sent.
– Delivery notifications: The ability to track and report on message deliverability.
– Click-through tracking: The ability to track and report on how many customers click on links in your SMS messages.
– Customer support: The ability to get help from a customer support team if you have any questions or problems.
Choosing an SMS Marketing Service
Now that you’re well-versed on what to look for in an SMS marketing service, it’s time to choose one. When deciding, there are a few factors to keep in mind, including:
– Ease of use: The service should be easy to use and understand.
– Feature set: The service should offer all of the features that you need.
– Pricing: The service should be affordable for your business.
– Customer support: The service should have a team of customer support representatives who are available to hand out assistance if you have any questions or problems.
Once you’ve considered all of these factors, you should be able to narrow down your options and choose the best SMS marketing service for your business that will engage customers on the most effective manner.
Why Spend Money on SMS Marketing In the First Place?
Well, there’s a bevy of sensible reasons to put your money in it.
1 – Quick Turnaround
A clear advantage of a marketing campaign centred on SMS is the turnaround time. It’s much faster to receive an SMS on your phone than it is for most people to check their email. This is since most people have their phones with them at all times, as opposed to a laptop or desktop computer.
2 – Time-Sensitive Promotions
The quick turnaround time of SMS marketing also allows businesses to send time-sensitive promotions. In other words, businesses can send out a last-minute offer or update and be confident that customers will receive it in time.
3 – Increased Open Rate
Another reason SMS marketing software is so beneficial is the high open rate that it boasts. The truth is studies have shown that SMS has an open rate of nearly 98%, whereas email has an open rate of around 20%.
4 – Greater Engagement
The high open rate of SMS marketing leads to greater engagement with customers. When customers see that you’re sending them valuable information that’s relevant to their interests, they’re more likely to engage with your brand.
5 – Personalized Communication
The SMS marketing strategy also allows businesses to send personalized messages to their customers. This is because SMS marketing platforms typically offer the ability to segment customers into groups.
This way, businesses can send different messages to different groups of customers based on their interests and needs.
6 – Greater ROI
Due to the many benefits of SMS marketing, businesses that use this form of marketing typically see a more feasible return on investment (ROI) than those that don’t.
7 – Increased Customer Loyalty
SMS marketing can also lead to increased customer loyalty. When customers feel like they’re receiving personalized attention and communication from your business, they’re more likely to remain loyal to your brand.
So, how do SMS messages work? Well, they’re actually quite simple.
An SMS message is just a text message that’s sent from one phone to another. The only difference between an SMS message and a regular text message is that an SMS message can be delivered to several recipients at once.
This is because SMS messages are sent using a short code, which is a special number that’s used to send text messages to multiple people at once.
To send an SMS message, all you need is the shortcode for the SMS service that you’re using and the phone number of the person or people that you want to send the message to.
Once you have those two, you can create and send your SMS message.
SMS marketing platforms typically offer a web-based interface that you can use to create and send your SMS messages. This interface will allow you to segment your customers into groups, personalize your messages, and track the results of your campaigns.
Types of SMS Messages
There are two main types of SMS messages: transactional and promotional.
Transactional messages are messages that are sent in response to an action that a customer has taken. For example, a transactional message might be sent to confirm a purchase or to provide shipping information. This is a simple and laid-out marketing strategy.
Promotional messages, on the other hand, are messages that are sent in order to promote a product or service. These messages are typically sent to customers who haven’t made a purchase yet.
Which type of message you should send will depend on your goals for the campaign.
If you’re hoping to promote a product or service, then you’ll want to send promotional messages. However, if you’re looking to provide information or offer customer support, then you’ll want to send transactional messages.
Also, crafting messages and sending them through SMS marketing platforms is pretty easy.
The process usually goes like this:
You create a list of customer phone numbers.
You segment your list into groups.
You create a message for each group.
You send the messages through the SMS marketing platform.
The recipients will receive your messages on their phones.
SMS marketing is a very simple and effective way to reach your customers. If you’re not using an SMS marketing strategy, then you’re missing out on a great opportunity to connect with your customers and boost your sales.
What makes text messages a viable tool in marketing your business? Aren’t they just meant for private and personal correspondence?
Text messages are arguably one of the most preferred forms of communication, with over 3 billion users worldwide. That’s a lot of people!
We see several reasons for this popularity:
1 – They’re fast
Text messages are very fast. In fact, the average text message is read within 5 minutes of being received. This makes text messages the perfect tool for sending time-sensitive information, like appointment reminders or special offers. It’s a marketing strategy that works with minimal effort.
2 – They’re personal
Text messages are also very personal. This is because people typically only exchange text messages with people that they know and trust. When you send a text message to your customers, they’ll feel like you’re reaching out to them personally.
3 – They’re convenient
Text messages are also very convenient. People can read and respond to text messages at their convenience, which makes them more likely to read and respond to your message.
Now, how do you relate these attributes to business and marketing?
The answer is simple: text messages are a great way to reach your customers quickly, personally, and conveniently.
Here are a few ways that you can use text messages in your business:
1 – Send appointment reminders
One of the simplest yet indispensable functions of text messaging is sending appointment reminders. This is especially useful for businesses that require appointments, like hair salons or doctors’ offices.
2 – Offer discounts and coupons
Another great way to use text messages is to offer discounts and coupons. This is a great way to increase sales and encourage customer loyalty.
3 – Announce sales and events
You can also use sms messaging to announce sales and events. This is a great way to generate excitement and interest.
4 – Provide customer support
Text messaging can also be used to provide customer support. This is a great way to resolve issues quickly and efficiently.
5 – Collect feedback
Text messages are a great way to collect feedback. You can use text messages to survey your customers and get their thoughts and opinions on your products and services.
And did you know that text messaging is also becoming a practical means of cross-promoting your social media accounts?
More and more organizations and companies are using text messages to promote their social media pages. This is a great way to increase your reach and followership. All you must do do is include a link to your social media page in your text message and encourage your customers to follow you.
Here’s an example of how you can do this:
“Hey, it’s been a while since we’ve seen you! Follow us on Facebook and Twitter to stay up-to-date on our latest sales and events!”
It’s quite clear that there’s a ton of potential in text message marketing. There’s no reason for businesses to skip it since it doesn’t cost much and won’t even require additional manpower.
SMS Marketing Platforms
SMS marketing platforms are online tools that businesses can use to create, send, and track text message campaigns. These platforms provide a variety of features, including automated opt-ins and opt-outs, keyword triggers, shortcodes, and more.
The concept behind sms messaging is to be able to communicate directly with a target audience. This is done by sending text messages to mobile phones. Mobile users are then able to read the message and take action if they want to learn more or make a purchase.
SMS marketing can be used for a variety of purposes, including promoting sales and discounts, informing customers of new products or services, or simply keeping them up-to-date with company news.
How Does SMS Marketing Work?
SMS marketing works by sending text messages to customers or prospects who have opted in to receive them. The opt-in can happen in a variety of ways, but the most common is through a keyword trigger. For example, a customer might text “JOIN” to a short code to sign up for a company’s SMS marketing campaign.
Once someone has opted in, they will begin receiving text messages from the business on their mobile phone. These messages can be promotional, informational, or both. The frequency of the messages will depend on the preferences that the customer has set.
Frequently Asked Questions
Since there’s an increasing number of consumers who prefer to transact anything using their mobile devices, it only makes sense that businesses also adapt to this new trend and tap into the opportunities that sms campaigns provide.
SMS marketing is aptly described as a form of permission-based marketing that uses text messaging as a medium for businesses to communicate with their target audience or customers.
Businesses or organizations that want to use SMS marketing need to first get the permission of their target audience or customers before they can start sending them text messages.
Once the permission is obtained, businesses can then start sending out promotional or transactional text messages to their target audiences.
There are many benefits that businesses can get from using SMS marketing as a form of marketing.
Some of these benefits include the following:
– It is a very effective way to reach out to customers and target audiences.
– It is a very convenient way for customers and target audiences to receive information from businesses.
– It is a very cost-effective way for businesses to market their products and services.
Concurrently, there are also some challenges that businesses need to be aware of when using SMS marketing.
Some of these challenges include the following:
– It can be difficult to obtain the permission of customers, collect phone numbers, and target audiences to receive text messages from businesses.
– There is a risk that businesses will abuse the permission given by customers and target audiences and send them too many promotional or transactional text messages.
– There is also a risk that the text messages sent by businesses will be considered spam by customers and target audiences.
Having said that, SMS campaigns can be a very effective way for businesses to reach out to their target audiences and customers if it is used properly. It’s cheap and doesn’t require anyone to have advanced knowledge in coding, programming, or any fancy stuff.
The short answer is “yes.” In fact, SMS marketing works really well for small businesses.
According to statistics, SMS marketing has a 98% open rate and 97% of people who receive an SMS message open it within the first three minutes. This is a very high open rate compared to other marketing channels such as email (20-30%), Facebook (2-5%), and Twitter (1-3%).
Furthermore, SMS marketing is also a very effective way to increase brand awareness and customer loyalty. In fact, 69% of consumers say that they would like to receive promotional offers from businesses through SMS. This roughly translates to 7 out of 10 consumers.
Lastly, SMS marketing is also a very effective way to increase sales and revenue. In fact, businesses that use SMS marketing see a 45% increase in sales on average.
So, if you’re thinking about using SMS marketing for your business, then you should go for it. It’s effective marketing, without a doubt, plus, it’s very cheap and easy to set up.
Businesses can get a hold of a professional marketing company to formulate a strategy using SMS and ultimately run SMS campaigns for them. If you wish to get the most out of your investment in an SMS marketing program, you’re better off working with a bunch of people who’ve done it before.
Yes, anyone can launch and carry out a campaign without prior experience and knowledge. But, if time is of the essence and you want to get the job done right the first time, it would be best to consult with or hire a professional SMS marketing company.
At the day’s end, it’s up to you whether or not you think SMS marketing is worth your time and money. If you decide that it is, then go ahead and give it a try. You might be surprised at how effective it can be.
If you’re thinking about using SMS marketing for your business, then you should first start by getting the permission of your target audience or customers.
You can do this by simply asking them if they would like to receive text messages from your business. You can also include an opt-in box on your website or social media page where people get to sign up to receive text messages from your business.
Once you have the permission of your target audience or customers, you can start creating and sending out text messages. At this point, you’ll need to decide what kind of messages you want to send out.
You may also send out promotional communications, which are messages that advertise your items or services. You can also transmit transactional information through messages, such as order confirmation or shipping notifications.
When composing your text messages, keep in mind that they should be clear, concise, and to the point. You should also avoid utilizing too many abbreviations or informal phrases. The last thing any business or organization wants is to send out a text message that is difficult to understand.
As for the frequency of your text messages, you should avoid sending out too many text messages as this will only annoy your target audience or customers. A good rule of thumb is to only send out one or two text messages per month.
Furthermore, ensure that your text messages are timely and relevant to your target audience or customers. Be mindful of what you’re sending out and when you’re sending it.
Lastly, you should also keep track of the results of your SMS marketing campaign. This includes things like the number of people who received your text messages, collect phone numbers, the number of people who opened your text messages, and the number of people who clicked on the links in your text messages.
When it comes to SMS marketing examples, you’re looking at two types of messages- promotional and transactional.
Promotional messages are those that advertise your items or services. On the other hand, transactional messages are those that transmit information about a transaction, such as an order confirmation or shipping notification.
In most cases, businesses will send out both types of messages to their target audience or customers. However, there are some businesses that focus on one type of message more than the other.
It really depends on the type of business you have and what your marketing goals are. If you’re not sure which type of SMS marketing is right for you, then you should consult with a professional marketing company.
But here’s a breakdown of how you’d benefit from them:
1 – Promotional Messages: With promotional messages, you’re able to send out information about your items or services to your target audience or customers. This is a great way to increase awareness about your business and what it has to offer.
2 – Transactional Messages: Transactional SMS messages are those that transmit information about a transaction, such as an order confirmation or shipping notification.
It’s a practical way to keep your target audience or customers updated on the status of their order. It’s also a sensible way to provide customer service and build trust with your target audience or customers.
3 – Both types: As we mentioned before, most businesses will send out both types of messages to their target audience or customers. This is because each type of message has its own set of benefits that can help your business in different ways. By sending out both types of messages, you’re able to reach your marketing goals in a more effective way.
So, which one should you pick?
If you’re not sure which type of SMS marketing is right for you, then you should consult with a professional marketing team to learn of other SMS marketing services. They’re more than capable of determining which type of message would be more beneficial for your business.